Getting started with a consumer product is HARD. Unlike selling to businesses, you can't just grind it out with cold calling. You'll need to figure out how to get noticed and drive traffic to your site. And getting media attention is one of the best ways to do it. Andrew is the founder of Borrowell, a startup with millions of users. When he launched he was featured in dozens of publications across the country.  For the first time, he describes in clear, step-by-step detail, exactly how he did it. If you want to maximize media attention, you won't want to miss this episode.