1 min listen
How to optimize the metadata for your podcast
How to optimize the metadata for your podcast
ratings:
Length:
6 minutes
Released:
Feb 1, 2023
Format:
Podcast episode
Description
? In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! ?
************************************************
Metadata... It's a word that can be scary ?
Yet metadata is an indispensable element when creating a podcast or even when publishing an episode.
Today in TIPS ? we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they listen to your episodes. ?
You'll see, your metadata are a real weapon to boost the visibility of your podcast and recruit new listeners:
1️⃣ By properly optimizing the SEO of your metadatas, you can capture potential listeners who may not have had the primary goal of listening to a podcast. With the right referencing your podcast can quickly fall into Google searches!
2️⃣ A good show and episode description can be the final push to convince a listener to press play:
✔️ Start with a catchphrase reminding them of something your target already believes or agrees with
✔️ Then add the necessary information to describe the main topics covered in your podcast
✔️ Finish convincing your audience by sprinkling in key elements about the frequency of your show, the format of your podcast and, why not, examples of prestigious guests
⚠️ On the other hand, there are some rules to follow so that your metadatas are optimized to the maximum:
❌ Do not repeat the title and the author's name in your description.
❌ Don't write your keywords one after the other, without logical order.
❌ Don't include the numbers of each episode in their title.
One last tip for optimizing your metadata: use Tags#
Tags, are considered a bit like labels that help your audience discover the episodes of your podcast.
On Ausha, when you upload a new episode to the platform, you can fill in up to 20 tags. Find out more about Ausha ? https://bit.ly/Ausha-co-tips
************************************************
What's Ausha? ?
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE ? https://bit.ly/Ausha-co-tips Hosted by Ausha. See ausha.co/privacy-policy for more information.
************************************************
Metadata... It's a word that can be scary ?
Yet metadata is an indispensable element when creating a podcast or even when publishing an episode.
Today in TIPS ? we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they listen to your episodes. ?
You'll see, your metadata are a real weapon to boost the visibility of your podcast and recruit new listeners:
1️⃣ By properly optimizing the SEO of your metadatas, you can capture potential listeners who may not have had the primary goal of listening to a podcast. With the right referencing your podcast can quickly fall into Google searches!
2️⃣ A good show and episode description can be the final push to convince a listener to press play:
✔️ Start with a catchphrase reminding them of something your target already believes or agrees with
✔️ Then add the necessary information to describe the main topics covered in your podcast
✔️ Finish convincing your audience by sprinkling in key elements about the frequency of your show, the format of your podcast and, why not, examples of prestigious guests
⚠️ On the other hand, there are some rules to follow so that your metadatas are optimized to the maximum:
❌ Do not repeat the title and the author's name in your description.
❌ Don't write your keywords one after the other, without logical order.
❌ Don't include the numbers of each episode in their title.
One last tip for optimizing your metadata: use Tags#
Tags, are considered a bit like labels that help your audience discover the episodes of your podcast.
On Ausha, when you upload a new episode to the platform, you can fill in up to 20 tags. Find out more about Ausha ? https://bit.ly/Ausha-co-tips
************************************************
What's Ausha? ?
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE ? https://bit.ly/Ausha-co-tips Hosted by Ausha. See ausha.co/privacy-policy for more information.
Released:
Feb 1, 2023
Format:
Podcast episode
Titles in the series (41)
Tips, Ausha's show to launch and grow your podcast: Launch and boost the growth of your podcast with Tips, the new weekly show from Ausha! ? Each week, listen to our top tips for taking your podcast to the next level and growing your audience. ? Communication, analysis, recording, editing, writing:... by Tips - How to grow your podcast