Finding product market fit is rarely a straight line. Many founders zig and zag through different iterations of their product, different target markets and competitive positioning until they find true product market fit. It was no different for Hongwei, the CEO and Founder of MappedIn. He went from building indoor maps for malls, to getting an investment on Dragon's Den, to finally building an 8-figure ARR startup. In this episode, he shares the main milestones and pivots that took him from a student at Waterloo to the CEO of a company with almost 100 employees. The main lesson? You might start off with a niche, non-scalable idea. But by working with customers you find unique insights you would otherwise never have uncovered. To win, you have to first be in the game.