I was working on a radio promo for RocknPod today and, as I was about the read it to get an exact time for how long it is, I decided to hit record and do an episode on the subject.  In this episode, I share a first draft of the ad with you and go through it, piece by piece, explaining why I wrote it the way I did. Topics on this Episode: Writing radio promo copy Building hype Getting attention (and keeping attention) Repetition in copy Lessons for your promos Links to Things I Talk About: RocknPod Build a Big Podcast