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Podcasting Lessons from Tucker Carlson and FOX News

Podcasting Lessons from Tucker Carlson and FOX News

FromBuild a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)


Podcasting Lessons from Tucker Carlson and FOX News

FromBuild a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

ratings:
Length:
31 minutes
Released:
Apr 27, 2023
Format:
Podcast episode

Description

This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson.  I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you). Topics covered in this episode: FOX News vs. podcasting as platforms for news and commentary The potential profitability of podcasting and the importance of honest and transparent content Recent scandals surrounding Tucker Carlson and FOX News The specifics of FOX News' business model and the difficulties of breaking into major broadcast companies The importance of creating loyal and connected audiences Episode Timestamps: [00:03:11] Tucker Carlson's credibility and FOX News' viewership (and alleged misinformation) [00:05:36] Why FOX News has traditionally had more viewers than other cable television networks [00:09:03] How FOX News makes money (and how they've lost it via legal and sexual harassment settlements) [00:10:00] Why people still defend FOX News despite court evidence saying the network and hosts lie to viewers [00:16:58] A warning against blindly following popular figures on FOX News [00:18:34] Why Tucker Carlson is the next Bill O'Reilly [00:20:53] Connecting authentically with your podcast audience and why this is crucial to building a loyal following across different digital platforms [00:22:01] Why FOX News dumbed-down its content (and how this is biting it in the ass) [00:28:32] Why podcast hosts shouldn't talk down to their audience Want More? Subscribe to Build a Big Podcast here.
     
Released:
Apr 27, 2023
Format:
Podcast episode

Titles in the series (96)

Build a Big Podcast is the marketing podcast for podcasters – how to grow your podcast audience, boost listener engagement, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper of BigPodcast.com.