22 min listen
How Helix Sleep Makes Podcast Advertising A Success
How Helix Sleep Makes Podcast Advertising A Success
ratings:
Length:
42 minutes
Released:
Jun 16, 2021
Format:
Podcast episode
Description
Martha Gallant, Growth Marketing Manager, joined us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices that they implement with each campaign and tells us about how they specifically approach their buys to build strong, lasting partnerships. In addition, Martha knows selecting podcasts to partner with is both art and data combined and walks us through her selection process.
Released:
Jun 16, 2021
Format:
Podcast episode
Titles in the series (100)
Is Podcast Advertising Influencer Marketing?: Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at Grove Collaborative, shares how she focuses on bridging the gap between traditional influencer marketing and podcast... by Podcast Advertising Playbook