“What an advertiser’s doing with podcasting, they’re really leaning into or capitalizing on the super intimate relationship the host has built with their audience.” Meredith Krantz Vice President, Digital Partnerships at Westwood One.

Not all brands utilize podcast advertising, but maybe all brands should. The lack of clear standardization across the podcasting space can make podcast advertising look like the wild wild west, but podcasts have uniqueness and authenticity that can’t be ignored. 

The podcast advertising space is growing fast, and Meredith Krantz from Westwood One is here to ensure we’re growing with it. We discuss:

Brand Advertising 2.0
Why you need to get out of your marketing comfort zone
The impacts of mixing up your creative content
What to do when you’re ready to scale your reach 
Why your brand should be utilizing podcast advertising

To learn more about Meredith, visit WestwoodOne.com or connect with her on LinkedIn.  
 
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