“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.” 
Podcast ads are special because the listeners trust to host like they trust their best friend. But is it possible to have too much of a good thing? 
That’s exactly what Gabriel Soto, Director of Research at Edison Research, aims to answer on today’s episode of The Podcast Advertising Playbook. 
In this episode, Heather and Gabriel discuss: 

How to decode your podcast data. 

The importance of listener surveys. 

Specific questions to ask in your next survey. 

Listener ad fatigue. 

Podcasts & accessibility 

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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