23 min listen
Getting Thoughtful With Ad Formats
ratings:
Length:
42 minutes
Released:
Apr 12, 2023
Format:
Podcast episode
Description
“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.”
We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager at Eight Sleep?
We think she’s the expert, which is why she’s joining Heather Osgood on today’s episode of The Podcast Advertising Playbook. While mattress ads are a category of their own, Ashleigh also offers her expertise on:
How audience size plays a role in advertising.
The importance of testing different ad strategies.
Why you need to be giving your hosts talking points.
Understanding your advertising budget.
Stay tuned to the end of the episode, where Ashleigh and Heather offer their advice for anything starting out in podcast advertising.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager at Eight Sleep?
We think she’s the expert, which is why she’s joining Heather Osgood on today’s episode of The Podcast Advertising Playbook. While mattress ads are a category of their own, Ashleigh also offers her expertise on:
How audience size plays a role in advertising.
The importance of testing different ad strategies.
Why you need to be giving your hosts talking points.
Understanding your advertising budget.
Stay tuned to the end of the episode, where Ashleigh and Heather offer their advice for anything starting out in podcast advertising.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
Released:
Apr 12, 2023
Format:
Podcast episode
Titles in the series (100)
Everything You Need To Know To Create Podcast Ad Campaigns That Convert: Podcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independent podcasters, who don't have tons of experience with ad reads, the whole undertaking can become messy! In this... by Podcast Advertising Playbook