“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for them.” 
We talk a lot about podcast advertising here on The Podcast Advertising Playbook, but we rarely talk about it on a global level. Corey Layton, Head of Digital Audio/iHeartPodcast Network Australia at ARN, is here to share his experience leading podcast advertising on the other side of the world. 
In today’s episode, Heather and Corey discuss: 

How the rest of the world views programmatic and dynamically inserted ads. 

Global prices for podcast ads.

The shift from baked-in ads to DAI. 

Why some advertisers are asking for full integration with podcasts. 

Is video taking away from audio? 


Get in touch with Corey - coreylayton@arn.com.au
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