Must Read: The Conversion Code by Chris Smith Chris Smith who co-founded Curaytor a real estate marketing company for realtors wrote this book after running many facebook and sales campaigns for real estate agents.  It is a book focused on marketing for real estate agents and converting those people into customers but it's more of a sales book and has great insights into the psychology of an internet buyer. We talk a lot on the show about using social media for advertising and engaging with your customers.  Not every section of this book is going to be for the non- real estate person but there definitely many that you can read and apply to your restaurant marketing. Key Take Aways: Writing the perfect blog post How long should your post be How to tell a better story in every post Facebook marketing section Retargeting on facebook Email marketing best practices How to build trust in the internet Follow up systems Links from this episode: The Conversion Code Our Facebook Ads Show Follow Chris on Twitter Other Must Read Books Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  Like us on Facebook too for updates and interesting marketing articles Leave us a quick Review If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.

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