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Running Pricing Experiments with Marc Boscher of Unito

Running Pricing Experiments with Marc Boscher of Unito

FromSaaS Open Mic by ChartMogul


Running Pricing Experiments with Marc Boscher of Unito

FromSaaS Open Mic by ChartMogul

ratings:
Length:
25 minutes
Released:
Mar 17, 2022
Format:
Podcast episode

Description

In this episode of the SaaS Open Mic we discuss:How initial pricing models can be challenging and ultimately need to changeReaching price to value alignmentMaking the final decision to switch to a different pricing modelThe three dimensions of pricing experimentation and when to apply A/B testingThe metrics that SaaS businesses need to keep an eye on during pricing experiments
Released:
Mar 17, 2022
Format:
Podcast episode

Titles in the series (55)

SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.