I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections.  In this episode we’ll be covering:Creating a connection that feels like they are part of your brand journeyGoing beyond simple product photos with user generated contentCreating connection and lifestyle content that people are obsessed withKnow what's going on in the world and what people are doing with their lives right nowLeverage your market research to figure out what your people are intoUnderstanding the cultural differences between different appsLet's connect on InstagramLove this conversation? Tap the follow button so you never miss an episode!