40 min listen
How Salesforce Uses AI and Cloud to Improve Customer Relationships
How Salesforce Uses AI and Cloud to Improve Customer Relationships
ratings:
Length:
38 minutes
Released:
Apr 23, 2024
Format:
Podcast episode
Description
Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. For Further Reading: Attention is All You NeedPaleo Ad Tech (Marty’s Podcast)House of Lies (Marty’s Book)The Salesforce 360 Blog
Listen on your favorite podcast app: https://pod.link/1715735755
Listen on your favorite podcast app: https://pod.link/1715735755
Released:
Apr 23, 2024
Format:
Podcast episode
Titles in the series (20)
Are You Leading an AI-Ready Marketing Organization?: What can marketers learn from digital transformations in the retail space? Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future of business - and how AI is a part of that. He shares how to think about your AI ecosystem and remain focused on the needs of customers, even in the midst of transformation. by Decoding AI for Marketing