Get out your diaries - this week, we're calling out the RED FLAGS you need to be aware of when it comes to social media, as a social media manager and a business owner - inspired by this Instagram post.

Here's a peek at what we're covering in this episode:

[00:04:35] - Red Flag #1: When an account's engagement does not match their following. Karly and Kyrsten explain why you should never buy followers (and how to tell if an account has). They encourage listeners to be aware of your purpose on social media and understand that growth doesn't happen overnight, so don't be tempted focus on vanity metrics. Lastly, they share their best tips for increasing engagement organically.

[00:11:08] - Red Flag #2: Making big success claims / guarantees. Karly and Kyrsten share why setting realistic expectations and understanding key KPIs (key performance indicators), paired with honesty and an open line of communication are the secrets to success in a social media manager/client relationship. They also warn business owners not to participate in any transactions where a large, unrealistic promise is guaranteed.

[00:19:42] - Red Flag #3: Significant overnight growth when it's unsupported. Karly and Kyrsten share that 2024 is the year of de-influencing, and explain why overnight growth feels like fraud to a consumer. They give advice to influencers who are tempted to ignore metrics that are important to brands and solely focus on followers, and give a real life example of a client who bought followers after their contract expired, ultimately causing harm to their account.

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