How do you create an effective elevator pitch for your business? In this episode of the Small Business Tax Savings Podcast, Mike welcomes Brandon White about their four-part series, “Back of the Napkin to Business Plan and 11 Sides”. Brandon is an entrepreneur with two exists, lots of strikeouts, an angel investor, a former venture capitalist, and worked in Marketing at America Online.He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the #1 social networking and e-commerce site for sport fishermen on the Internet. He bought the company back from investors in 2001 and led it to a successful exit a decade later to a large public media company. Tune in now and hear Brandon’s advice on creating an effective elevator pitch and how to write your own back-of-the-napkin business plan![00:22] Back Of The Napkin To Business PlanMike is launching a four-part series with Brandon White on Back of the Napkin To Business PlanBrandon is an entrepreneur with two exits, a former venture capitalist, angel investor, and podcast host[01:12] Creating An Impactful Business PlanHe wrote his first business plan in 1995 which became the largest social networking and e-commerce site for fishermen on the internetA business plan can be broken down into people, market, funding, and productHis mentor advised him to get a product that solves a problem and sell it for more than it costsHaving a good elevator pitch that explains what the company does in an interesting way[08:40] A Step-by-Step Guide To Create A Business PlanA bad elevator pitch is too wordy and includes unnecessary detailsAn elevator pitch should be less than 15 secondsA business plan is needed and not just for first-time business ownersA business plan can be used as a guide for first-time business owners[19:08] Closing SegmentBrandon advises listeners to create an effective elevator pitch and how to write their own back-of-the-napkin business plan!Final WordsKey Quotes“Business isn't as complicated as people want to make it.” – Brandon WhiteConnect with Brandon through his:Website: https://brandoncwhite.com/LinkedIn: https://www.linkedin.com/in/brandonwhite/YouTube: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFwInstagram: https://www.instagram.com/brandoncwhite/?hl=en--------Podcast Host: Mike Jesowshek, CPA - Founder and Host of Small Business Tax Savings PodcastJoin Our Tax Minimization Program: https://www.taxsavingspodcast.com/taxIncSight Packages: https://incsight.net/pricing/Book an Initial Consultation: https://app.simplymeet.me/o/incsight/sale-------Podcast Website: https://www.TaxSavingsPodcast.comFacebook Group: https://www.facebook.com/groups/taxsavings/--------To find out more on this topic and many others visit our website at www.TaxSavingsPodcast.com. You can also give us a call at 844-327-9272 or send your questions to us at: Ask@TaxSavingsPodcast.com