Do you struggle with recruiting students to join your trips? Do you struggle advertising your world travel program because your administration is not supportive of what you are doing? When it comes to growing your world travel program and recruiting students for your trip, you need to gain a fresh perspective and look at your world travel program through the lenses of marketing a business. Break away from the passé posters and flyers and learn how to use modern marketing techniques to ignite participation in your world travel program. In this episode of Teacher Show Me the World, marketing guru, Greg Stielstra shares his incredible insight into the world of marketing and how you can apply it to your world travel program. He will walk us through a four step marketing strategy he calls Pyromarketing. He takes each principal and directly applies it to how teachers should be marketing their world travel programs. Greg is a marketing executive with 30 years experience in multiple industries. He taught principles of marketing at Vanderbilt University, authored two books on marketing and speaks on marketing and behavioral science internationally.*Have you always wanted to travel the world with your students , but you don’t know where to begin? CLICK HERE to learn how to take your students on an adventure of a lifetime!Are you already a teacher who shows your students the world? Be sure to check out these free educational travel resources to help you show your students the world.Join our FaceBook Group of like-minded teachers and connect, learn from and be inspired by other teachers who show their students the world.