28 min listen
058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants
058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants
ratings:
Length:
34 minutes
Released:
Apr 30, 2024
Format:
Podcast episode
Description
In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:51 About Steve
4:26 Brand Or Liquid Lead
6:34 Brand Story & Differentiation
12:28 Target Occasion
14:06 Creating Demand
16:57 Great Marketing, Bad Commercials
21:20 Beyond Categories
22:36 Breaking Into New Markets (Relationship Chaining)
28:07 Drinks Relationship Ecosystem
33:50 Outro
About The Host: Chris Maffeo
About The Guest: Stephen Myers
Time Stamps
0:00 Intro
0:51 About Steve
4:26 Brand Or Liquid Lead
6:34 Brand Story & Differentiation
12:28 Target Occasion
14:06 Creating Demand
16:57 Great Marketing, Bad Commercials
21:20 Beyond Categories
22:36 Breaking Into New Markets (Relationship Chaining)
28:07 Drinks Relationship Ecosystem
33:50 Outro
About The Host: Chris Maffeo
About The Guest: Stephen Myers
Released:
Apr 30, 2024
Format:
Podcast episode
Titles in the series (70)
002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City) by The MAFFEO DRINKS Podcast