A few years ago, Adam Siegel came to Omni Talk and said he was leaving his position at RILA to found a startup he believed could revolutionize resale by giving brands a new way for their existing customers to resell the products they had previously purchased from them online and in an intuitive way.

Intrigued by the simplicity of the idea as Adam described it, Anne and Chris asked that Adam keep in touch, and lo and behold almost two years later that startup, Recurate, has just secured $3.25 million to bring Adam's concept to life.

In this podcast, Anne Mezzenga and Chris Walton interview Adam about Recurate, how it enables peer-to-peer resale on brands' own e-commerce sites, and how it plans to help brands form longer-lasting relationships with their customers all the way through discovery, purchase, resale, and repurchase.

If you are a brand or retailer contemplating getting into resale, listening to this podcast could be the best move you make all year.

*Sponsored Content*This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy