In this exclusive interview recorded live from the VusionGroup studio at the World Retail Congress in Paris, Susan Viscon, VP and Executive Director of Path Ahead Ventures at REI, sits down with Omni Talk's Chris Walton and Anne Mezzenga to discuss the groundbreaking venture fund aimed at supporting entrepreneurs of color in the outdoor industry. With a career spanning over two decades at REI, including a role as Chief Merchant, Susan shares her journey and the inspiration behind Path Ahead Ventures.Key Takeaways:The $30 million fund's unique approach to direct equity investments and grantsStrategies for inviting and supporting diverse founders in the outdoor industryThe power of inclusive design and community activation in driving business successLeveraging purpose to shape decision-making and create customer loyaltyLearn how REI is working to scale Path Ahead Ventures and drive meaningful change in the outdoor industry.#REI #PathAheadVentures #SusanViscon #RacialEquity #OutdoorIndustry #EntrepreneursOfColor #InclusiveDesign #PurposeDrivenBusiness #OmniTalkPodcast #WorldRetailCongressThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy