In this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block’s other films include the Oscar-nominated The Holdovers, Bad Moms, the critically acclaimed Fury, and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry.Bill Block's background and early career (1:47)Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment.The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12)Block shares the story behind the acquisition and distribution of The Blair Witch Project, a groundbreaking film that defied traditional marketing strategies and became a massive success.Using audience research to make decisions on the Halloween franchise reboot (15:37)Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot.Navigating the complexities of film financing (24:37)Kevin and Bill discuss the financial deals behind Oliver Stone’s W., Bad Moms, and Jason Statham action films.Bill's insights on packaging and financing independent films (35:39)Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury, and Guy Ritchie’s The Gentleman.The potential impact of AI on the entertainment industry (41:19)Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry.Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media. Next Guest:  Greg Foster, Former CEO of IMAX EntertainmentHost: Kevin GoetzGuest: Bill BlockProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Bill Block:IMDB: https://www.imdb.com/name/nm1088848/Wikipedia: https://en.wikipedia.org/wiki/Bill_BlockLinkedIn: https://www.linkedin.com/in/bill-block-ba3525104For more information about Kevin Goetz:Website: www.KevinGoetz360.com46s Film Making 46s: Filmmakers talk origins, challenges, budgets, and profits.Listen on: Apple Podcasts   Spotify