This week we have a special episode for you, as we recorded a live podcast in front of an audience the night before April's brightonSEO 2024. The topic was all about being authentically (& unapologetically) you, including benefits, challenges, success stories, and easy-to-implement strategies.We were joined by a special guest, Willow Mack, Senior Vice President at STAT Search Analytics.About Willow:Willow is a proven strategic leader who is passionate about values based leadership. She believes in the value of each person and strives to create an organizational culture that does the same. Her successes are rooted in the relationships she builds and the ability to communicate purpose in support of an organization's short-term goals and long-term vision.Follow Willow:Willow's Twitter PageWillow's LinkedIn PageLive Podcast SponsorsHuge thanks to our event sponsors for helping make this event possible and supporting the live podcast.Sistrix - Main SponsorSISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.Find out more about SistrixSTAT Search Analytics - Goody Bag SponsorSTAT is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.Find out more about STATMajestic - Drinks SponsorLaunched in 2004, Majestic is a pioneer in surveying and and mapping the world wide web. This internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, and Competitor Analysis. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.Majestic is constantly revisiting web pages and sees billions of URLs a day.Find out more about MajesticThanks to Silicon Brighton & ProjectsShout out to Silicon Brighton, who have helped make this event possible. They have been involved from the very start, and have helped us to find a great venue for the live podcast, and will be making sure everything runs smoothly from a tech perspective.Silicon Brighton is a community-led initiative supporting digital growth in the South East, believing in Brighton, its people, and its potential.Working hand-in-hand with the local tech community, they provide individuals with free opportunities for networking, training, up-skilling and development, helping them to take their careers and businesses forward.Find out more about Silicon BrightonAlso shoutout to Projects, who offer coworking spaces and memberships, along with meeting and event...