In this episode, we talk to Finlay Asher, co-founder of Safe Landing, a global community of aviation workers who are working within the sector to reduce the climate impact of aviation. Asher emphasises the need for a holistic approach to sustainable aviation, which goes beyond efficiency improvements and includes demand reduction measures. He touches upon the challenges of balancing growth and sustainability in the aviation industry, highlighting the need for government intervention and the enforcement of carbon budgets to ensure a managed transition. The potential and limitations of Sustainable Aviation Fuels (SAFs) are also discussed, with Asher calling for evidence-based analysis and prioritisation of decarbonisation efforts. He stresses the importance of equity and fairness in aviation decarbonisation, advocating for a progressive allocation of carbon-constrained growth and the need for developed nations to lead the way in emissions reductions.If you LOVED this episode you’ll also love the conversation we had with Hiske Arts, Campaigner at Fossielvrij NL, who discusses the climate activists’ scepticism about the aviation industry’s commitment to addressing climate concerns. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:https://safe-landing.org/https://green.simpliflying.com/p/dan-rutherford-icct https://safe-landing.org/saf-position/ https://green.simpliflying.com/p/hiske-arts-campaigner-fossil-free-nl