This week Karen is talking about ‘Perfume Business.’ Most people dive straight into making their first perfume and then hope that someone will buy it. But the question they all overlook is “What will my business look like?”. In this episode Karen lays out the key steps to forming your business plan, including how to build a following, how to turn your followers into customers and when to start marketing. And, most importantly, why you should do this first. 
KEY TAKEAWAYS

Karen lays out the things you need to think about before you even make your first batch of perfume, such as your USP and who your target market is.
Karen talks about the dangers of entering into retail too early and how to avoid the common mistakes that most people make.
Karen shares her most important tip, ask yourself “What do you want?” What do you want your life and business to look like? The more specific you can be, the greater chance of success. 
Karen talks about the importance of identifying and understanding who your dream customers are and how knowing this will help you to tailor your products to them.

BEST MOMENTS “By defining your brand and understanding your audience you can tailor your marketing accordingly.”
“Big money advertising and PR doesn’t guarantee sales.”
“Connecting your brand on an emotional level with your customers will differentiate you from your competitors.”
EPISODE LINKS7 Steps to Launching Your Perfume BrandPerfume Business Launch Plan
VALUABLE RESOURCESGetting Started Guide Artisan Perfumery Mastermind  
ABOUT THE HOSTFragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
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