In our latest podcast episode, Marcel Lubben from Brightlands Venture Partners, delves into the intricacies of transitioning to a circular economy, shedding light on both the challenges and opportunities it presents.Brightlands Venture Partners is a venture capital fund manager that invests in innovative start-up companies in the areas of agrifood, health and renewable sector. One of those investments is none other than Circularise!During the episode, Marcel shares his first major application in the industry, a generally applicable and biodegradable monomer that was used to develop the first truly biodegradable plastic cup. Additionally, we also emphasize the need for a common language around sustainability to facilitate and ensure that everyone involved in the supply chain is using the same metrics and definitions. Concluding, the road to a circular economy may be complex, but as Marcel highlights, it's paved with exciting opportunities. By embracing the complementary nature of bio-based solutions and fostering collaboration through a common language of sustainability, we can build a more resilient future for generations to come.