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    102. How Chobani redefined branding with augmented reality (AR)

    102. How Chobani redefined branding with augmented reality (AR)

    FromDig In

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    102. How Chobani redefined branding with augmented reality (AR)

    FromDig In

    ratings:
    Length:
    23 minutes
    Released:
    May 2, 2024
    Format:
    Podcast episode

    Description

    On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.
    Released:
    May 2, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.