In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content. Key Takeaways:(03:03) The importance of video for personal connection and narrative control.(04:05) Video's role in pre-filtering potential clients before actual interactions.(07:35) The significance of storytelling in video marketing.(13:38) The effectiveness of video marketing in genuine customer engagement.(19:38) The potential of video content to maintain customer engagement and loyalty.(25:20) Rapid-fire Q&A segment focusing on essential marketing insights.(26:04) The preference for cost per client acquisition as a marketing metric.(27:10) The disciplined use of social media for work to enhance productivity.(31:07) The need for strategic audience transfer from video platforms to podcast listening.(34:15) The importance of consistent, value-driven content to foster audience growth and retention.(35:40) Challenges of converting viral video viewers into podcast subscribers.(37:05) The impact of targeted, niche content versus broad, viral marketing approaches.(38:33) Strategies for effective call-to-action placement in videos to optimize viewer conversion to podcast subscribers.Resources Mentioned:Matt Wareham - https://www.linkedin.com/in/mattwareham/Depictar - https://www.linkedin.com/company/depictarstudioResonate® - https://www.duarte.com/resources/books/resonate/Insightful Links:https://abmatic.ai/blog/role-of-video-marketing-in-growthhttps://www.openreel.com/benefits-video-marketing-revenue-growth/https://www.domatters.com/video-marketing-for-business/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds