Welcome, 7 Hatters! Today, get ready to dive into the captivating journey of Richard Laver, an audacious entrepreneur and branding trailblazer, as we delve into hats 1, 3, and 4: the soul, servant, and the entrepreneur.Join us as we peel back the layers of Richard's extraordinary voyage from a determined innovator to a disruptor in the beverage industry.Richard's upbringing was one of resilience, shaped by his early experiences and relentless pursuit of innovation. Encouraged by his family to think outside the box, Richard's entrepreneurial spirit took flight, leading him to embark on his first venture at 12. Despite the challenges inherent in the entrepreneurial world, Richard's steadfast determination and acute understanding of consumer needs propelled him forward.However, Richard's journey was marked by a pivotal moment when he survived a plane crash, a harrowing experience that instilled in him a pro found appreciation for life and an unwavering drive to make an impact.Yet, Richard's path was not without its obstacles. From navigating the complexities of the CPG beverage market to challenging industry norms, each hurdle became a stepping stone toward greater success. His story is a testament to perseverance, adaptability, and the unwavering pursuit of his vision.Today, as the founder of Lucky Fuck, Richard has revolutionized the energy drink industry, carving out a unique space in a crowded market. Beyond his business accomplishments, Richard is committed to inspiring others, sharing his expertise, and mentoring aspiring entrepreneurs to reach new heights in the beverage industry.Welcome, 7 Hatters! Today, get ready to dive into the captivating journey of Richard Laver, an audacious entrepreneur and branding trailblazer, as we delve into hats 1, 3, and 4: the soul, servant, and the entrepreneur.Join us as we peel back the layers of Richard's extraordinary voyage from a determined innovator to a disruptor in the beverage industry.Richard's upbringing was one of resilience, shaped by his early experiences and relentless pursuit of innovation. Encouraged by his family to think outside the box, Richard's entrepreneurial spirit took flight, leading him to embark on his first venture at 12. Despite the challenges inherent in the entrepreneurial world, Richard's steadfast determination and acute understanding of consumer needs propelled him forward.However, Richard's journey was marked by a pivotal moment when he survived a plane crash, a harrowing experience that instilled in him a pro found appreciation for life and an unwavering drive to make an impact.Yet, Richard's path was not without its obstacles. From navigating the complexities of the CPG beverage market to challenging industry norms, each hurdle became a stepping stone toward greater success. His story is a testament to perseverance, adaptability, and the unwavering pursuit of his vision.Today, as the founder of Lucky Fuck, Richard has revolutionized the energy drink industry, carving out a unique space in a crowded market. Beyond his business accomplishments, Richard is committed to inspiring others, sharing his expertise, and mentoring aspiring entrepreneurs to reach new heights in the beverage industry.So, if you're ready for a dose of resilience and innovation, eager to learn from a seasoned entrepreneur, or fascinated by the evolution of the beverage market, join me in extending a warm welcome to Richard on the seven hats.-------------------------Visit https://www.the7hats.com/ for more information and more shows.Richard on LinkedIn: https://www.linkedin.com/in/richard-laver-38268616/Richard's Website: https://www.luckybevco.com/My Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more peo