From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. Top 3 Value Bombs 1. The headline and writing are essential aspects, but the most critical part of the press release is its strategy - what are you announcing? 2. The most important metric that you can use to measure your press release performance is your sales. 3. A press release is an effective way to get yourself out there and share what makes you different from the media. How To Build A PR Campaign Designed To Get Massive Media Coverage - FREE PR Strategy Video Training Sponsors HubSpot Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers Yahoo Finance Yahoo Finance makes it easy to get financial news, data, and insights fast. For comprehensive financial news and analysis, visit the brand behind every great investor, YahooFinance.com