46 min listen
397) From Secret Shopping to Strategy: Real-Time Learnings for Financial Brands
397) From Secret Shopping to Strategy: Real-Time Learnings for Financial Brands
ratings:
Length:
43 minutes
Released:
May 6, 2024
Format:
Podcast episode
Description
Many financial brands struggle with losing loans and deposits due to not fullyunderstanding the customers' online journey. This lack of insight into the real-time userexperience often results in websites that fail to meet potential customers' needs,leading to poor conversion rates and lost opportunities. Without deep insights into howreal users navigate and feel about their websites, financial brands can inadvertentlycreate experiences that are confusing, frustrating, or disconnected from userexpectations.In this episode of the Practical Perspective series "Banking on Digital Growth" podcast,James Robert Lay and Audrey Cannata discuss key findings from a recent websitesecret shopping study aimed at a financial brand. They explore the importance ofunderstanding the emotional journey of customers through practical, real-time insightsthat can drastically improve website optimization.Join us as we discuss:-Philosophical Perspectives on Digital Banking (07:51) -Optimizing the Checking Account Shopping Experience (18:55) -Leveraging Community and Human Touch in Digital Banking (32:05)You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.
Released:
May 6, 2024
Format:
Podcast episode
Titles in the series (100)
2) #ExponentialInsights: Forget IQ or EQ. What’s Your Adaptability Quotient? w/ Jim Marous: Has anyone ever pushed you into a cold lake you were too scared to jump into? Once you get over the initial shock, you find yourself happy to be in the water. Well, COVID-19 has pushed people into new financial waters — and they’re already getting ove... by Banking on Digital Growth