26 min listen
Winning Beyond the Product
ratings:
Length:
30 minutes
Released:
May 6, 2024
Format:
Podcast episode
Description
This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp on how top brands maintain dominance and why small brands face uphill battles. Discover actionable insights on standing out, staying top of mind, and converting prospects into loyal customers.[00:00:00] Intro: Winning in B2B SaaS[00:01:23] David Aaker on Market Stability[00:03:00] Mark Ritson: Challenges for Small Brands[00:04:08] Byron Sharp's Law of Double Jeopardy[00:06:30] The Importance of Mental Availability[00:09:30] Innovation vs. Excess Share of Voice[00:12:15] Case Study: Monday.com's Marketing Spend[00:17:08] LG's Failed Market Strategy[00:19:00] Creating a Unique Market Position[00:22:00] Staying Top of Mind Strategically[00:25:39] Creative Low-Cost Marketing Tactics[00:30:00] Outro: Key TakeawaysMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/
Released:
May 6, 2024
Format:
Podcast episode
Titles in the series (88)
How Patrick Campbell plans to take Profitwell to $100 million+ in revenue: Patrick Campbell, Founder and CEO at subscription revenue experts Profitwell. We learn about the challenge of educating customers, the power of building an audience, and the subtle art of throwing shade at your competitors. I weigh in with my thoughts on by How to Win podcast with Peep Laja