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#285 - Why Your Donors Aren't Giving Again

#285 - Why Your Donors Aren't Giving Again

FromNonprofit Lowdown


#285 - Why Your Donors Aren't Giving Again

FromNonprofit Lowdown

ratings:
Length:
19 minutes
Released:
May 6, 2024
Format:
Podcast episode

Description

What if I told you the reason 82% of your donors never give again is because of something you’re doing? ?

It’s true - we churn through first-time givers by failing to build real relationships and showcase impact. We leave donors confused about what their money achieved, then bombard them with more asks.

Donors ghost you because you’re giving them buyer’s remorse. ?

On this week’s straight-talk episode, I’m exploring the psychology behind why donors flee and how we inadvertently trigger their buyer’s remorse. Learn how to flip the script to create onboarding journeys that wow donors by:


Asking the right questions to uncover their motivations


Closing the story loop to spotlight their investment


Shifting from extracting value to nurturing truly reciprocal partnerships



If you’re shaking your head thinking, “Rhea gets me!” - this discussion is for you. I’m bringing solutions that transform donor retention from 20% to 80% overnight. Listen now!

Important links: 
https://go.rheawong.com/big-ask-gifts-program

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Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support
Released:
May 6, 2024
Format:
Podcast episode

Titles in the series (100)

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro! Support this podcast: https://anchor.fm/nonprofitlowdown/support