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The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan

The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan

FromThe Influence Factor by The Influencer Marketing Factory


The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan

FromThe Influence Factor by The Influencer Marketing Factory

ratings:
Length:
57 minutes
Released:
May 3, 2023
Format:
Podcast episode

Description

On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.
Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.
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Show Notes:
(01:07) - Brendan's career background
(07:11) - SXSW conference takeaways
(11:08) - Building habits and processes around posting on social
(16:19) - Cultivating engagement and visibility
(19:40) - Usability of ChatGPT
(21:22) - Subscription model for social media
(28:09) - Creators directly monetizing their audiences
(30:00) - Brand partnerships
(36:30) - Influencer-created brands
(44:21) - Social connection platforms
(46:27) - Livestream shopping
(55:38) - Where you can find Brendan Gahan
Released:
May 3, 2023
Format:
Podcast episode

Titles in the series (97)

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.