Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

Michael's Instagram&twitter: @MichaelKayePR
OkCupid Instagram: @OkCupid

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Show Notes:
(00:49) - Michael's career background
(04:11) - Dating app differentiator
(06:05) - Platform usage of AI
(09:32) - Higher intent dater
(12:49) - Data storytelling
(16:29) - References to ownable data
(20:08) - Communication meets data analyst
(22:29) - Power of subcommunity
(25:35) - Pandemic impact on dating
(28:47) - User experience
(31:18) - Influencer marketing
(35:35) - Successful content inserts
(38:28) - Data-driven approach