Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Betty & Paulina’s Beamina Brand Story of Courage and Craftsmanship

Betty & Paulina’s Beamina Brand Story of Courage and Craftsmanship

FromHandbag Designer 101


Betty & Paulina’s Beamina Brand Story of Courage and Craftsmanship

FromHandbag Designer 101

ratings:
Length:
28 minutes
Released:
May 7, 2024
Format:
Podcast episode

Description

Embark on an incredible mother-daughter journey with Betty and Paulina, the heart and soul of Beamina, as they stitch together a story as vibrant as their handbag collection. This episode threads the needle between a family's love and the cutthroat world of fashion entrepreneurship, from Paulina's childhood sewing machine to the glittering storefronts that now house their creations. These two incredible women open up about the fusion of their shared passion with an unyielding commitment to social responsibility and community. Their tale isn't just about crafting bags; it's a narrative woven with resilience, showcasing how Betty's unexpected job loss became the catalyst for a brand that's as much about family as it is about fashion.As we explore the seams of their success, Betty and Paulina guide us through their meticulous ascent, transforming a humble garage operation into a global sensation. Witness the evolution of Beamina's bonbon bag, an emblem of design purity, and learn how these ingenious creators safeguarded their ingenuity through patents, simultaneously steering clear of imitators and paving the way for licensing goldmines. This episode isn't just a peek behind the curtain; it's a masterclass of perseverance in maintaining a brand's integrity and exclusivity, from the strategic decisions behind e-commerce to the unveiling of their Puerto Rican flagship. Tune in for an inspiring illustration of how a mother and daughter can spin threads of adversity into a tapestry of triumph.Follow Beamina:https://www.instagram.com/beaminaofficial/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner
Released:
May 7, 2024
Format:
Podcast episode

Titles in the series (45)

What does it take to create a successful handbag brand?  Each week Author and Founder of The Handbag Awards, Emily Blumenthal, will highlight famous handbag designers, designers to watch, and executives from the retail industry to share their stories and advice, to give you the inside scoop on taking your handbag from inception, to shelf, to understanding who your customer really is. From designing, to making, to marketing, Handbag Designer 101 will teach you everything you need to know about becoming a handbag designer, and a handbag expert yourself. Tune in every Tuesday to "Handbag Designer 101" on Apple Podcasts, Spotify, or your preferred podcast platform, or watch full episodes on YouTube, and highlights on TikTok.