Behavioural science Guest: Adrian Camilleri Association Professor of Marketing University of Technology Sydney Business School Adrian Camilleri is an associate professor of marketing at the University of Technology Sydney (UTS) Business School. He uses experimental and survey research methods to understand, explain, and predict the cognitive processes underlying judgment and decision-making, and the application of this knowledge to environmental, financial, managerial, and consumption contexts. Links: Home https://hbr.org/2024/03/how-gamification-can-boost-employee-engagement