Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discussThe principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps(00:00) - - Intro

(07:15) - - Importance of Community Engagement

(11:32) - - Tailoring Marketing Strategies to Target Audiences

(14:04) - - Depth Over Width in Influencer Strategy

(16:26) - - Leveraging Influencer Networks for Product Promotion

(19:36) - - Importance of Laser Focus in Content

(25:03) - - Organic vs. Paid Content Amplification

(27:27) - - Leveraging Content for Successful Advertising

(33:05) - - The 1% Mindset in Achieving Success

(36:06) - - Creation Strategies: Leveraging Existing Comfort Zones

(40:06) - - Utilizing Content Variation for Effective Marketing

(42:59) - - Investing in Employee Long-term Value

(45:34) - - Validating and Refining Effective Communication Strategies

(48:57) - Identifying Trending Topics on LinkedIn for Content Creation

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