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The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp
The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp
ratings:
Length:
44 minutes
Released:
May 9, 2024
Format:
Podcast episode
Description
This episode features an interview with Gabrielle Boko, Chief Marketing Officer at NetApp. Gabrielle has over 22 years of experience in technology marketing, connecting customer success to innovative experiences in software applications and cloud services, digital strategy and marketing, customer storytelling and experience, AI and Big Data and funnel management. Prior to NetApp, she led organizational transformations and built high impact teams for companies like HPE, Sage, SAP and Cognos.In this episode, Kailey and Gabrielle discuss AI as a competitive differentiator, NetApp’s brand refresh and the sustainability of AI.-------------------Key Takeaways:Championing data security and bias reduction in AI helps us be more responsible with tech and become better humans.When customers are at the center, we can advance things like sustainability and ethics without sacrificing other areas where we need to be successful.Customers don’t like brands to make quick assumptions about them. They want effortless interactions they can see value in.-------------------“Customers are looking for simplicity. They're looking for simplicity and engagement. I think digital has already elevated that. Adding AI on top of digital allows us to take simplicity to a new level. Which is reduction of costs or how to think about content in a really personal way.” – Gabrielle Boko-------------------Episode Timestamps:*(02:38) - Gabrielle’s career journey*(09:54) - AI’s impact on sustainability*(16:15) - The biggest challenge of building a best in class customer experience*(19:38) - How Gabrielle defines “good data”*(22:02) - Gabrielle dives into NetApp’s rebrand*(41:01) - Changes in customer engagement in the next 6 to 12 months-------------------Links:Connect with Gabrielle on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Released:
May 9, 2024
Format:
Podcast episode
Titles in the series (49)
Trailer: Data…It's the foundation for modern enterprises to make decisions, move strategies forward, and build relationships with their customers. And in a digital-first world, creating great customer experiences requires good data. But what exactly is good data? How are the most successful companies in the world turning data into a competitive asset? And how are they creating digital-first customer experiences that stick? On this podcast, you’ll peer into the minds of influential marketers and digital innovators to learn the tricks of the trade. You’ll learn their strategies and tactics for getting good data and delivering better marketing. by Good Data, Better Marketing