In today's episode Jason and Sanat take stock of token fundamentals. The two conduct a deep dive on C/DEX listing strategy, airdrop/liquidity campaigns, liquidity vs token volume, and much more. As well as looking at examples of winners and losers and also commentary on the recent StarkWare controversy, as well as Ethena's success—enjoy! Host: Jason Choi @mrjasonchoi . Not financial advice.   Timestamps: (00:00) Introduction (03:02) “YGG Ad” (04:16) Token/product relationship (06:36) What makes a good token? (15:03) How to get a C/DEX listing (18:17) Exchanges as a price discovery tool (20:18) When/how to engage with CEXs (23:39) Points/aidrops liquidity campaigns (30:16) Liquidity vs volume (36:01) StarkWare controversy (40:19) Ethena review (44:33) Token holders (47:24) Outro   Twitter accounts: Jason Choi’s Twitter: https://twitter.com/mrjasonchoi   Sanat Kapur’s Twitter: https://twitter.com/kapursanat Blockcrunch VIP: https://blockcrunch.substack.com/ Blockcrunch Twitter:   https://twitter.com/theBlockcrunch   Disclaimer: The Blockcrunch Podcast (“Blockcrunch”) is an educational resource intended for informational purposes only. Blockcrunch produces a weekly podcast and newsletter that routinely covers projects in Web 3 and may discuss assets that the host or its guests have financial exposure to. Views held by Blockcrunch’s guests are their own. None of Blockcrunch, its registered entity or any of its affiliated personnel are licensed to provide any type of financial advice, and nothing on Blockcrunch’s podcast, newsletter, website and social media should be construed as financial advice. Blockcrunch also receives compensation from its sponsor; sponsorship messages do not constitute financial advice or endorsement.   Full disclaimer:  https://blockcrunch.substack.com/about