Strategic Brand Development with Lindye Galloway

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Renee Bush: Brand Strategy & Positioning for Interior Designers: Renee Bush: Brand Strategy & Positioning for Interior Designers Episode Details. In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life. In this episode, Renee and I discuss: How to best identify your business goals What an ideal client means to an interior designer Why identifying a target audience is valuable The purpose of findi by The Interior Collective

57 min listen

Light & Dwell: Defining Your Signature Style: Light & Dwell: Defining Your Signature Style Episode Details. It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online. In this episode, Aymee, Molly, and I discuss: How to work with a business partner Defining a corporate business structure with two lead designers How to define by The Interior Collective

61 min listen

Beth Smith: Transitioning from Side Gig to Full Time Interior Designer: So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way. Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in Accounting. Later, Beth earned a degree from the New York School of Interior Design while taking night classes working around her day job. Her interior design career started as a side hustle before she left accounting to start Beth Diana Smith Interior Design. Her designs use expertly curated art, layered textured, bold patterns, and colors to create uniquely sophisticated, layered and luxurious residential designs. Beth has been on NBC and HGTV, and you've seen her work featured in various outlets, including House by The Interior Collective

51 min listen

Arvin Olano: Elevated Video Content for Interior Designers: Arvin Olano: Elevated Video Content for Interior Designers Episode Details Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, conten by The Interior Collective

57 min listen

Brigette Romanek: Gap Meets Gucci: Welcome back to Season 3 of The Interior Collective - a podcast for the business of beautiful living. Quiet Luxury is the buzzword in every marketing campaign and TikTok video around these days. But the concept of mixing bespoke, one-of-a-kind pieces with quality, everyday items is here to stay. Joining us today is Brigette Romanek, founder and principal designer of Romanek Design Studio. She is one of LA’s most sought after designers, and named repeatedly in Arch Digest’s “AD 100” and Elle Décor’s A-List. Brigette's clients include Gwyneth Paltrow, Beyonce, Kelly Rowland, Misty Copeland & Demi Moore and she’s built her studio on the foundation that spaces should be fresh and functional, aesthetically provoking, and completely lived in. Tune in as we break down how Brigette achieves that livable luxury in every project–from quiet family homes to multi-million dollar high-profile projects. Mentioned in this episode: Livable Luxe by Brigette Romanek by The Interior Collective

47 min listen

Carley Page Summers: Styling for Photoshoots vs. Styling for Living: Carley Page Summers: Styling for Photoshoots vs. Styling for Living Episode Details. The reality is that styling a home for your clients is different than styling for a photoshoot. What looks beautiful in person might not exactly translate over camera. If you want to put your best foot forward on camera, online, and in-person, today’s guest has mastered it all. Carley Page Summers first explored her love for interior design through photographing and styling spaces. Now, she brings her refined editorial eye and skill for crafting a visual narrative to her interior design projects and her work is simply unmatched. Today, Carley is walking us through the key differences between styling interiors for photo, video, and lifestyle applications. In this episode, Carley and I discuss: How different art forms can inform and inspire interior design The primary differences between interior design and interior styling Skil by The Interior Collective

50 min listen