59 min listen
Refining Your Relationship With Clients - Stirling Gardner - Hard Corps Marketing Show - Episode # 290
Refining Your Relationship With Clients - Stirling Gardner - Hard Corps Marketing Show - Episode # 290
ratings:
Length:
65 minutes
Released:
Jun 23, 2022
Format:
Podcast episode
Description
Today's guest is a marketing strategist, a thought leader, an entrepreneur, and a certified Facebook ads expert. Joining me this week is Stirling Gardner, the Creator of Launch Perfect and CEO of Stackt Digital. In this episode, we talk about reframing your mindset around the sales pitch, working with clients who want to work with you, and the changing landscape of marketing events.
Busted Myths:
Don’t just explain what someone needs, explain how you do it.
Takeaways
People will be more likely to buy from you if you give them the value of your skills up front.
Give people enough info up front to give them an “aha” moment, but not so much that they don’t need you to teach them more.
Clients are looking for your help! Don’t spend too much time overselling them on why they need your help. Focus on demonstrating your skills and abilities.
You can sort consumers into 3 main groups: The Overwhelmed Consumer, The Activist Consumer, and The Influenced Consumer.
Don’t be afraid to look for a mentor.
It’s important to take care of yourself and create an environment that fosters the well-being of others.
Overdelivering ≠ over teaching. It’s important to go that extra step for your clients, but if you swamp them with details, that is a quick way for them to tune out.
Quote of the Show:
“The thing that you think you are called to do may not be a calling. It may be a push from your ego.” - Stirling Gardner
Shout Outs:
Phillip Stutts: 3 types of consumers
Book Recommendations:
So Good They Can’t Ignore You - Cal Newport https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124
Links:
LinkedIn: https://www.linkedin.com/in/stirlinggardner/
Website: https://stacktdigital.com/
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/_lBLmrvl3Iw
Busted Myths:
Don’t just explain what someone needs, explain how you do it.
Takeaways
People will be more likely to buy from you if you give them the value of your skills up front.
Give people enough info up front to give them an “aha” moment, but not so much that they don’t need you to teach them more.
Clients are looking for your help! Don’t spend too much time overselling them on why they need your help. Focus on demonstrating your skills and abilities.
You can sort consumers into 3 main groups: The Overwhelmed Consumer, The Activist Consumer, and The Influenced Consumer.
Don’t be afraid to look for a mentor.
It’s important to take care of yourself and create an environment that fosters the well-being of others.
Overdelivering ≠ over teaching. It’s important to go that extra step for your clients, but if you swamp them with details, that is a quick way for them to tune out.
Quote of the Show:
“The thing that you think you are called to do may not be a calling. It may be a push from your ego.” - Stirling Gardner
Shout Outs:
Phillip Stutts: 3 types of consumers
Book Recommendations:
So Good They Can’t Ignore You - Cal Newport https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124
Links:
LinkedIn: https://www.linkedin.com/in/stirlinggardner/
Website: https://stacktdigital.com/
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/_lBLmrvl3Iw
Released:
Jun 23, 2022
Format:
Podcast episode
Titles in the series (100)
No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003: What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it l by The Hard Corps Marketing Show