Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

34. Unlocking Untapped Gaming Experiences - with Noémie Hernandez

34. Unlocking Untapped Gaming Experiences - with Noémie Hernandez

FromRise and Play Podcast


34. Unlocking Untapped Gaming Experiences - with Noémie Hernandez

FromRise and Play Podcast

ratings:
Length:
29 minutes
Released:
Jun 14, 2022
Format:
Podcast episode

Description

Noemie has been working in international digital marketing and mobile gaming for the past 10 years.
She has led performance marketing teams for startups like PlayQ and also has experience with bigger companies like Jam City where she led the user acquisition strategy for the launch of the top mobile game Harry Potter Hogwarts Mystery. 
She is now the CMO of Air Console, an online video game console for friends and family to play together from TV and their mobile devices.
Topics we discuss:

Why Noémie joined Air Console, moving her marketing focus from the product to the player experience
Noémie's vision of leading lean UA and creative teams in different organization sizes
How Noémie innovated in the marketing launch of Harry Potter Hogwarts Mystery, at Jam City


Enjoy this new episode!
More about Air Console here
Released:
Jun 14, 2022
Format:
Podcast episode

Titles in the series (100)

At Rise and Play, we give voice to leaders, entrepreneurs, educators and influencers of the game industry who are here to make a change. We love games and want to make this industry last through healthy team cultures, awareness and education. Each episode will tackle a wide range of important topics such as leadership, team culture, self-management, conscious leadership, work-life balance, game education, ethics in business, equality, diversity and inclusion... brought by the different perspectives of our guests.