54 min listen
34. Unlocking Untapped Gaming Experiences - with Noémie Hernandez
34. Unlocking Untapped Gaming Experiences - with Noémie Hernandez
ratings:
Length:
29 minutes
Released:
Jun 14, 2022
Format:
Podcast episode
Description
Noemie has been working in international digital marketing and mobile gaming for the past 10 years.
She has led performance marketing teams for startups like PlayQ and also has experience with bigger companies like Jam City where she led the user acquisition strategy for the launch of the top mobile game Harry Potter Hogwarts Mystery.
She is now the CMO of Air Console, an online video game console for friends and family to play together from TV and their mobile devices.
Topics we discuss:
Why Noémie joined Air Console, moving her marketing focus from the product to the player experience
Noémie's vision of leading lean UA and creative teams in different organization sizes
How Noémie innovated in the marketing launch of Harry Potter Hogwarts Mystery, at Jam City
Enjoy this new episode!
More about Air Console here
She has led performance marketing teams for startups like PlayQ and also has experience with bigger companies like Jam City where she led the user acquisition strategy for the launch of the top mobile game Harry Potter Hogwarts Mystery.
She is now the CMO of Air Console, an online video game console for friends and family to play together from TV and their mobile devices.
Topics we discuss:
Why Noémie joined Air Console, moving her marketing focus from the product to the player experience
Noémie's vision of leading lean UA and creative teams in different organization sizes
How Noémie innovated in the marketing launch of Harry Potter Hogwarts Mystery, at Jam City
Enjoy this new episode!
More about Air Console here
Released:
Jun 14, 2022
Format:
Podcast episode
Titles in the series (100)
1. Bringing The Joy Of Gaming To New Audiences - with Drussila Hollanda by Rise and Play Podcast