In this episode, Michelle Thames discusses shiny object syndrome (SOS) and its impact on entrepreneurs and digital marketers. She explains that SOS is constantly switching from one new tool or trend to another, which dilutes efforts and hinders success. Michelle explores why people fall prey to SOS, such as the natural appetite for novelty and the fear of missing out. She provides strategies for overcoming SOS, including setting vision-based goals, embracing mastery, cultivating patience, and establishing a review process. Michelle emphasizes the importance of building a sustainable business through consistent effort and disciplined scheduling.TakeawaysShiny object syndrome (SOS) is the constant switching from one new tool or trend to another, which dilutes efforts and hinders success.People fall prey to SOS due to their natural appetite for novelty and the fear of missing out (FOMO).To overcome SOS, setting vision-based goals, embracing mastery, cultivating patience, and establishing a review process is important.Building a sustainable business requires consistent effort over time, disciplined scheduling, and the use of tools that enhance systems rather than replace them.Chapters00:00 Introduction to Shiny Object Syndrome (SOS)03:18 The Key to Success: Crossing Finish Lines04:12 Strategies for Anchoring Focus08:14 Building a Sustainable Business10:07 Creating a Sustainable Path Forward11:16 Conclusion and Call to ActionBook your 1:1 Coaching Call HereBook your marketing makeover hereCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on Instagram Support the Show.