28 min listen
061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global
061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global
ratings:
Length:
43 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:25 Portfolio Selection
8:20 Creating Your Own Category
16:42 Micro Categories & National Cuisines
23:20 Traditional & Modern Serves
25:53 Geographic Centered Marketing
30:25 Building a Neighborhood Presence
32:33 Overcomplicating Cocktails
34:10 Value of Off-Trade
37:44 Transitioning to Chains
41:21 Where To Find Nick
42:23 Outro
About The Host: Chris Maffeo
About The Guest: Nick Gillett
Time Stamps
0:00 Intro
0:25 Portfolio Selection
8:20 Creating Your Own Category
16:42 Micro Categories & National Cuisines
23:20 Traditional & Modern Serves
25:53 Geographic Centered Marketing
30:25 Building a Neighborhood Presence
32:33 Overcomplicating Cocktails
34:10 Value of Off-Trade
37:44 Transitioning to Chains
41:21 Where To Find Nick
42:23 Outro
About The Host: Chris Maffeo
About The Guest: Nick Gillett
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (70)
002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City) by The MAFFEO DRINKS Podcast