AI-written episode summary:We are joined on this week's episode by Scott Pruneau, CEO of ITS Logistics, as he shares his remarkable journey from a serendipitous start at CH Robinson to spearheading one of the industry's most dynamic companies. Listen closely as Scott recounts the formative days of produce brokerage, offering a genuine slice of the comprehensive business education that became the foundation for his illustrious career. Our episode traverses the landscape of the freight brokerage industry's evolution, where technology and strategic shifts have revolutionized the game, proving that savvy and innovation drive today's transport connections more than geographic location.Scott's deep expertise provides a masterclass in navigating complex freight contracts and the increasing blurring of lines between brokers and asset-based services. We probe the nuances of creating tailored agreements and the strategic importance of cultivating durable business relationships, all while steering clear of one-sided contracts that could lead to crippling nuclear verdicts. The importance of a strong business culture resonates throughout our conversation, highlighting how ITS embraces adaptability, decisive action, and a team united under a shared vision, setting the stage for growth and the successful integration of multifaceted operations.As we round off our engaging dialogue, Scott walks us through the anticipation of e-commerce growth and ITS's transformative move towards a hybrid model, blending asset-light and asset-heavy elements. Delving into the company's innovative Container AI technology and expansive warehouse operations, Scott paints a vivid picture of a logistics enterprise poised to meet the complex needs of the modern supply chain. Whether you're a burgeoning entrepreneur or a seasoned industry professional, this episode promises a treasure trove of insights into leadership, strategy, and the relentless pursuit of innovation that defines the logistics landscape.***This episode is brought to you by Rapido Solutions Group.Rapido connects logistics and supply chain organizations in North America with the best nearshore talent to scale efficiently, operate on par with US-based teams, and deliver superior customer service.Rapido works with businesses from all sides of the logistics industry — including 3PLs, carriers, and logistics software companies. Rapido builds out teams with roles across customer and carrier sales and support, back-office administration, and technology services.The team at Rapido knows logistics and people — it’s what sets them apart. Rapido is driven by an inside knowledge of how to recruit, hire, and train within the logistics industry and a passion to build better solutions for success. Learn more about the Rapido solution and begin building your team away from home at gorapido.com.***