In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector. How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration. How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University  The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles. This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth. References CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking Hacking Growth, By Sean Ellis Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.  Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing  Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.