This episode of Association Tech Insider dives into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences for associations.

Hosted by Ray van Hilst (Yoko Co), this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations.

The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions.

The discussion includes:

Introduction and Expert Insights
Significance of Usability Testing
Case Studies and Trends in Usability Testing
Strategic Value of User Research
UX as a Competitive Advantage
Research Methodologies and Tools
Tips for Conducting Effective Research
Learnings and Insights from User Testing
Getting Started with Usability Testing and Resources