​In S3 E12 of COT, Ron and Ash sit down with Arthur Root, Founder and CEO of Nostra AI, as he discusses his journey from starting an e-commerce business to developing a personalization engine focused on enhancing site speed and customer experience. The conversation highlights the importance of listening to brands for feedback, optimizing user experience to compete with major platforms like Facebook, and the significant impact of deploying Nostra on e-commerce metrics. Case studies demonstrate improved conversion rates with faster loading times, emphasizing continuous improvement and collaboration with brands to achieve better results. Arthur's insights underscore the value of prioritizing user experience and leveraging tools like Nostra to enhance performance in the competitive e-commerce landscape.

? Embrace a solution-oriented mindset to identify and address customer pain points.
? Prioritize customer feedback to constantly improve products and services.
? Leverage partnerships to expand reach, gain expertise, and drive innovation.
? Set clear and focused goals to guide decision-making and track progress.
? Simplify business processes and strategies to enhance efficiency and clarity.

0:00 - Intro
​1:11 - Arthur's background in starting an e-commerce business and working on personalization tools.​
3:02 - Launching a personalization engine and the importance of listening to brands for feedback.​
6:03 - Evolution from a personalization tool to focusing on site speed and customer experience.
​9:08 - The impact of deploying Nostra on e-commerce metrics like site speed, conversion, and revenue.​
11:05 - Importance of optimizing user experience to compete with big companies like Facebook.
​13:16 - Case study with Facebook showing improved conversion rates with faster loading times.​
15:09 - Emphasizing continuous improvement outside of the ad account for better results.
​17:05 - Collaboration with brands to test and optimize performance using Nostra.​
21:57 - Companies struggle with profitability, impacting the entire business.​
24:16 - Concerns about traffic being driven by major platforms like Amazon and TikTok.​
26:04 - Predictions about changes in internet processes over the next decade.​
28:06 - Importance of site speed for SEO and utilizing an Edge delivery engine.
​30:04 - Addressing the issue of crawl budget with static content on websites.​
31:01 - Shopify's SEO limitations compared to other platforms.​
33:01 - Long-term approach needed for SEO success.
35:04 - Building organic search traffic over time.
​37:12 - Importance of having a good team for business growth.​
39:01 - Emphasizing the need for rigorous expectations in managing employees.

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