This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. 
Ian then retires to our virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, who ponders the current state of social media, specifically the death of the follower.
Enjoy!

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The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
// Jeff Clark on LinkedIn

Mentioned in this week’s episode:
// Robert’s firm: The Content Advisory
// Robert’s article - The Death of the Follower

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// P!nk - Get The Party Started on YouTube

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