Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeWhy marketing attribution is hardThe essential elements of predicting marketing resultsWhich leading indicators to follow and how to tie them to revenueCorrelation between reach metrics (like community members and subscriptions) and output metricsHow to use and measure LinkedIn in B2B Timestamps(00:00) - - Intro to Pranav and Paramark

(04:42) - - Identifying Market Needs through Research

(09:48) - - Broken Measurement in Marketing

(14:44) - - Importance of Email Audience Engagement

(18:22) - - Audience Tracking

(19:06) - - Technology's role in analyzing marketing metrics

(27:21) - - Experimentation and Failure

(28:45) - - Marrying Ideas and Measurement in Marketing

(33:32) - - Connections for Startup Growth

(36:34) - - Executing Ideas in Marketing Leadership

(43:24) - - Focusing on Profitability and Product

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Apollo.io. If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. No email visibility means no meetings. This is the “silent nightmare” for marketers. You often don’t even know this is happening. And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more